About Edu-Flourish

Experience cultivated on the ground, not in hypotheticals.

Three decades of leading, teaching, coaching, and learning across K-12, private and public institutions of higher education, and the broader world of organizational leadership.

Jose Villalba, founder of Edu-Flourish

30+

years leading and coaching across education and industry

Where this work comes from

I didn't start as a consultant or coach - I started as a school counselor working in K-12 schools.

After 5 years in the public school system, I began pursuing my PhD in Counseling and Educational Development. I've worked at three different universities since 2001. Currently, I am a Professor of Counseling at Wake Forest University where I teach and conduct research in the areas of career development, multicultural counseling, group work, flourishing, and health and human services.

Edu-Flourish grew out of my 13 years of experience in higher education administration, including the last 8 years in the C-suite. My time as a VP encompassed challenges - from a global pandemic and societal changes to an evolving educational landscape shaped by economic uncertainty and political division . But it was a time filled with opportunities to lead teams through difficult decisions and hard-fought triumphs. All along I've strived to lead with care for my team and focused on the mission. Through it all, I believed in the capacity for my C-suite colleagues and teams to flourish - and I played my part to make sure that is what happened. I will do the same for you.

Experience & Background Abbreviated Curriculum Vita

Higher Education

Faculty development, academic leadership coaching, and institutional culture work at the college and university level

Executive Coaching

Coaching and advising with leaders across industries — from healthcare and finance to nonprofits and start-ups

Facilitation & Speaking

Keynotes, workshops, and retreats for leadership teams, conferences, and professional learning communities

"Flourishing is more than success - it is finding purpose and meaning in our accomplishments and relationships."

The philosophy behind the work

Every engagement I take on is grounded in the same core conviction: sustainable leadership requires self-awareness, relational skills, and a genuine commitment to the growth of others. I bring research-grounded frameworks, deep listening, and a direct style that respects your experiences and your time.

Let's talk about what flourishing looks like for you.

Edu-Flourish

Helping leaders and their teams flourish —                   in every industry, at every level.

Ready to begin?

Whether you lead a school, a company, or a team of any kind — let's talk about what flourishing looks like for you.

Get in Touch

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Serving leaders everywhere.